The personal portable meter. An audience measurement technique for the future

Carol Stowell and Ronald Kolessar

Since 1992, Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods.

The Personal Portable Meter. An Audience Measurement Technique for the Future

Ronald S. Kolessar (The Arbitron Company) United StatesCarol P. Stowell (The Arbitron Company) United States

BACKGROUND

In 1994, Arbitron addressed the ESOMAR/ARF Worldwide Electronic Audience Research Symposium in Paris about our vision for a new audience measurement tool, given the complexities of the future environment facing broadcasting and cable TV. We explained why it is critical to develop alternatives to current audience measurement methods and why Arbitron has focused on an audio encoding approach - with its multimedia capability - as the most promising method.

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