BMF: Find Your Perfect Match
BMF
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: AustraliaDate program started/ended: October 2009
Product Description: BMF is an advertising agency looking to find the best up and coming people in the industry.
Advertiser/Client Name: BMFMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Each year the Australian Federation of Australian runs an account management school that gives students the opportunity to work in advertising agencies as part of their graduate training. During the course students select which advertising agency they would like to do their...