BBDO Portugal: An Enviable Position
Proximity Portugal
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: PortugalDate program started/ended: The campaign launched in May 2009
Product Description: BBDO Portugal is the top award-winning communication group in the Portuguese market. It is constituted by BBDO (advertising), Proximity (digital and direct marketing) and RMAC (design).
Advertiser/Client Name: BBDO PortugalMedia Channels: InsertPrintTV/Video/RadioWebsite: www.e-invejavel.com
STRATEGY
Marketplace Challenge:
BBDO is the leading award-winning communication group in Portugal. On a sustained basis, over the years, it has won the top awards in...