ANA - Airports of Portugal: John Smith's Travel Diaries
Proximity Portugal
ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: PortugalDate program started/ended: The campaign launched in June 2009
Product Description: ANA - Airports of Portugal is the company that manages Portugal's leading airports, including Lisbon airport, in the capital.
Advertiser/Client Name: ANA - Airports of PortugalMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Aviation was one of the sectors most severely affected by the economic crisis in 2009. Many companies eliminated routes not considered to be a priority. Lisbon, which is...