American Express Mexico: Your Personal 24/7

American Express Mexico wanted to stand out from its competitors. A campaign highlighted the benefits of the company's exceptional 24/7 service, since competitors were known for lackluster service.

American Express Mexico: Your Personal 24/7

Ogilvy Mexico

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: MexicoDate program started/ended: 19th October to 18th December 2009.

Product Description: American Express is a well-recognized company in Mexico that offers worldwide service through financial products (credit cards, Travelers Cheques, travel agencies, insurance & investment) and several premium benefits, such as 24/7 service, global assistance, 24 hour card replacement around the world, luggage protection, rewards schemes, shopping promotions and financial flexibility.

Advertiser/Client Name: American Express MexicoMedia Channels: Print TV/Video/RadioWebsite:...

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