Volkswagen Audi España: A Score of Composing Your Life
CP Proximity
ENTRY INFORMATION
Category: Automotive
Country where program ran: Spain
Date program started/ended: 2009
Product Description: Audi. A premium brand in the automotive market, characterized by always being "At the vanguard of technical innovation".
Advertiser/Client Name: Volkswagen Audi España SA
Media Channels:
Website: http://www.thisismywork.com/echo/score
STRATEGY
Marketplace Challenge:
Audi has a customer loyalty program since 1999: the Audi Class Program. This program lasts between 7 and 10 years (depending on the model one purchases) and includes a variety of exclusive services and advantages for the...