Scandinavian Airlines System: Respondents sent flying to web by creative DM

SAS wanted to increase bookings through promotions and get email permission from more of its frequent flyer members.

Scandinavian Airlines System: Respondents sent flying to web by creative DM

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ENTRY INFORMATION

Category: Travel & Hospitality/Transportation

Country where program ran: Denmark

Date program started/ended: March–May 2009

Product Description: EuroBonus is Scandinavian Airline System’s loyalty & frequent flyer program. As members start accumulating points on their flights, these points can be redeemed for hotel stays, car rentals and experiences. Members frequently receive special promotions offers enabling them to earn extra points when flying SAS or partners.

Advertiser/Client Name: Scandinavian Airlines System

Media Channels: Direct Mail

STRATEGY

Marketplace Challenge:

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