Parkinson's Victoria: Skill Tester

Parkinsons's Victoria needed to raise funds for research, but its audience perceived Parkinson's simply as an old person's disease unrelated to their lives.

Parkinson's Victoria: Skill Tester

RAPP Melbourne

ENTRY INFORMATION

Category: Not-For-Profit

Country where program ran: Australia

Date program started/ended: August 2009

Product Description: Parkinson's Victoria is a not-for-profit body that provides information and support to those living with Parkinson's Disease. It also helps fund the search for a cure.

Advertiser/Client Name: Parkinson's Victoria

Media Channels: Alternative/Insert Media

STRATEGY

Marketplace Challenge:

Provide a concise description of the marketplace and the role of the product or service within the marketplace. Description should briefly recap industry trends, the competitive environment, and brand positioning.

By mid-2009, many Australians had...

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