Bayan Telecommunications: Grandma Techie

Bayan Telecommunications needed to raise awareness of its DSL service in a market dominated by industry giants.

Bayan Telecommunications: Grandma Techie

BBDO Guerrero/Proximity Philippines

ENTRY INFORMATION

Category: Communications/Utilities

Country where program ran: The Philippines

Date program started/ended: November 2009 still running

Product Description:Bayan DSL is an internet service provider based in the Philippines.

Advertiser/Client Name:Bayan Telecommunications

Media Channels:

TV/Video/Radio

Other

Website: http://www.lolatechie.com

STRATEGY

Marketplace Challenge:

The broadband internet services category in the Philippines is a lucrative market, with broadband users projected to reach 1.6M in 2010. For the past few years however, the market has been dominated by only 3 major players: PLDT, Globe and Sun.

A far #4, Bayan DSL...

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