Plan Canada – Because I am a Girl
Agency: Wunderkind
Section I — BASIC INFORMATION
Business Results Period (Consecutive Months): July 2009 – June 2010
Start of Advertising/Communication Effort: September 2009
Base Period as a Benchmark: July 2008 – June 2009
Geographic Area Covered: GTA/Ontario; national on specialty TV and select print
Annual Budget Range: $1 million
Section II — SITUATION ANALYSIS
a) Overall Assessment
Founded in 1937 Foster Parents Plan was a well known and highly respected NGO with over 100K monthly recurring donors and more than $100 million in annual revenues. The organization...