Sunnybrook Foundation – That's Why It Matters
Agency: Dentsu Canada
SECTION I – BASIC INFORMATION
Business Results Period in Consecutive Months: May 2009 – May 2010
Start of Advertising/Communication Effort: November 2, 2009
Base Period as a Benchmark: May 2008 – May 2009
Geographic Area Covered: Greater Toronto Area (GTA)
Annual Budget Range: Under $250,000
SECTION II – SITUATION ANALYSIS
Sunnybrook Health Sciences Centre ("Sunnybrook") was opened as a Veteran’s Hospital after World War II. It has grown and evolved to become one of Canada’s largest and most comprehensive hospitals. It has also been successful...