Newfoundland and Labrador Tourism – Find Yourself
Agency: Target
Section I — BASIC INFORMATION
Business Results Period (Consecutive Months): January 2009 – June 2010
Start of Advertising/Communication Effort: January 12, 2009
Base Period as a Benchmark: Calendar 2008
Geographic Area Covered: Canada
Annual Budget Range: $4 – $5 million
Section II — SITUATION ANALYSIS
a) Overall Assessment
Around here, there’s no such thing as an accidental tourist. Confronted by real and perceptual barriers of distance, time, and cost, it takes deliberate planning and determined effort to visit Newfoundland and Labrador (NL). Competing with well-known, well-funded...