Social Media
Antonia Miranda and Anneken Tappe
DEMOGRAPHICS
According to the Pew Internet study, "Social Media and Mobile Internet Use among Teens and Young Adults":
Overall, 93% of US teens and 74% of US adults use the internet
73% of online American teens use social networking sites (SNS)
47% of online adults use SNS
HOW CONSUMERS USE SOCIAL MEDIA
According to Pew Internet, the more devices a person owns, the more likely they are to tweet or update their status using another SNS
Median ages of users
Twitter – 31 years old
Facebook – 33 years old
MySpace...