Preset tuning and listening behaviours

The process of setting memorization on radio sets is mainly a personal act, and seems to be done for a long time, as few people - generally male and young - renew it often.

Preset Tuning and Listening Behaviours

Arnaud de Saint-Roman (Mdiamtrie) France Agns Gaztambide (Mdiamtrie) France

This paper refers to three categories of sources:

The '75000 Radio' survey which has been the radio audience reference survey in France for more than ten years. Mdiamtrie completes this survey each year over the January-March period with additional questions concerning equipment. Comparisons about radio equipment can be established since 1994, as the questionnaire along with the global...

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