Focus on Advocacy: Firm and Vigilant

Dan Jaffe and Douglas J. Wood

An analysis of the ANA's efforts to protect advertisers' rights over the years. Events discussed include the fight against legislation and regulation on food ads targeting children.

Focus on Advocacy: Firm and Vigilant

Dan Jaffe and Douglas J. Wood

From children's advertising to taxes to e-commerce, the ANA has a long history of protecting the rights of advertisers By Dan Jaffe and Douglas J. Wood

Children's Advertising is Banned.Marketing expenses are amortized rather than fully deducted each year as business expenses. Ads for foods containing "high" levels of fat and sugar bear health warnings similar to those on tobacco products. Online sales communications to consumers require their explicit permission. All pop-up ads are prohibited. The First Amendment no longer applies to commercial speech....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands