Multicultural Marketing: Four Decades Strong and Getting Stronger
Lynn Russo Whylly
The Year 1971was a throwback to the decade that had just passed. Young people were still touting messages of love and peace and living "in perfect harmony" with one another. And Coca-Cola made history when it tapped that emotion by putting it into a song called "I'd Like to Teach the World to Sing." That song was featured in a commercial titled "Hilltop," for the dozens of people shown singing on the top of a hill in Italy. At a time when the world was divided over the...