Play It Forward

Some predictions for the future of advertising. 1) Social media will come to inform nearly all brand communications, with campaigns like My Starbucks Idea and the Carl's Jr YouTube-fuelled relaunch of its Portobello Mushroom Six Dollar Burger becoming the norm.

Play It Forward

Douglas Quenqua

The marketing landscape has changed dramatically in recent years. Here's a peek at where it may be headed.

The future of marketing rarely turns out the way we imagine it will. Despite what you may have heard at the dawn of the Internet age, in 2010 we still do not click a button on our remote control to instantly buy products we see on a TV commercial. And marketers of the 1950s would be disappointed to learn that giant calculators have not helped future John Wanamakers figure out which half of their advertising budget is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands