HP: Embracing Change

An interview with Gary Elliott, vp of corporate marketing at Hewlett-Packard and incoming ANA chairman.

HP: Embracing Change

Todd Wilkinson

For HP brand marketing whiz Gary Elliott, "freshness" is the operative word

Optimistic. Relentless. Brave. Innovative. As Gary Elliott ticks off the core attributes of Hewlett-Packard, which form the basis for its new rebranding campaign, Let's Do Amazing, there is perhaps an echo effect resounding at the ANA in New York.

Elliott, vice president of corporate marketing, is the new chair of the ANA's board of directors. Just as he aims to heighten HP's presence in digital and social media with the introduction of new products, Elliott is poised to help the ANA deliver...

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