Adstats: Global radio market

Adstats for January 2011 focuses on radio advertising expenditure, which, in common with other media, suffered in the recent global economic slowdown.

Adstats: Global radio market

This month's Adstats focuses on radio advertising expenditure, which, in common with other media, suffered in the recent global economic slowdown.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Radio ad spend by region
  • Radio media inflation forecasts
  • Global radio spend
  • Global ad spend by medium
  • Radio industry revenue by source
  • Forecast ad % change by country
  • Forecast ad spend by country

Key points include:

  • The sector shrank by 15% in 2009, compounding the 3% loss suffered in 2008.
  • The world's largest radio...

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