Speed Read - How brands grow
Carl Ratcliff
Elvis
This Speed Read was originally published in the Admap – January 2011 issue.
In How Brands Grow: What Marketers Don't Know, Professor Byron Sharp and his team apply a variety of natural science laws to offset common presumptions as to how brands and consumer preference establish, and then grow.
Ultimately, How Brands Growseeks to deliver a new model of marketing priorities: from positioning to salience; from differentiation to distinctiveness; from message comprehension to getting noticed and promoting an emotional response; from unique selling...