China's Online Video Services: Viable Medium or Laboratory?
David Wolf
There is a blaze of excitement around China’s online video industry that makes YouTube and Hulu look like pale imitators lurking in the shadows of the industry Following back-to-back IPO announcements by the two largest independent online video sites in the PRC, Tudou.com and Youku.com, the world’s investors and media industry are getting a close look at what may be the future of media in China.
Continuing losses in the sector and the spectre of a capricious government regulator may put off investors. But for marketers,...