Schweppes Burst

Schweppes, the soft drinks brand, was struggling to maintain share as well as its price premium against private label alternatives in Australian, with younger consumers (25-39) associating it with their parents.

Schweppes Burst

Kate Smither and Keren Bester

Executive Summary

"It seems to me I am trying to tell you a dream – making a vain attempt, because no relation of a dream can convey the dream-sensation, that co-mingling of absurdity, surprise, and bewilderment in a tremor of struggling revolt, that notion of being captured by the incredible which is of the very essence of dreams."

Joseph Conrad, in Heart of Darkness.

This is a story about Schweppervescence.

It's a story about dreams, and the difficulty of capturing and researching feelings that are hard to describe in words....

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