National Disability Service - From admirable to desirable: transforming the perception of careers in the disability and community care sector

This case study shows how the National Disability Service aimed to bring about a shift in perceptions of the disability and community care sector from being low skill, task-orientated work conducted by charitable angels, to careers full of remarkable, creative challenges, chosen by motivated, talented people.

"National Disability Service – From admirable to desirable: transforming the perception of careers in the disability and community care sector"

Karen Dwyer & David Hartmann

Executive summary

This is a story of an eye-opening journey that we, as planners, went on and then, through creative, shared with the wider population.

It brought about a shift in perceptions of the disability and community care sector from being low skill, task-orientated work conducted by charitable angels, to careers full of remarkable, creative challenges, chosen by motivated, talented people.

It was a journey that involved a deep immersion to uncover real...

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