The revival of the radio audience in Poland. Measuring rapid changes in the radio market
Wojciech Pawlak (Public Opinion Research Centre Ltd. (OBOP)) Poland.
THE DEVELOPMENT OF RADIO IN POLAND IN THE 1990S
The introduction of market forces, aided by the rapid growth of the advertising market as well as legal developments that occurred at the beginning of the 1990s, caused dramatic change in the radio industry in Poland. After the enactment of the new broadcasting law in December 1992, the old-fashioned state radio was transformed into Polish Radio operating nationally and seventeen regional public service radio stations with...