Network Rail: The Foodie Fortnight

In order to drive sales in the new Sourced food market in St. Pancras International rail station, the idea of a 'destination station' was built on to encourage people to arrive earlier, stay longer and spend more.

Network Rail: The Foodie Fortnight

RUBY

CLIENT • Network Rail

THE TEAM • James Hidden, Richard Megson, Matt Davis, Ben Mitchell, Emma Holland, David Miller.

Other contributors: Brand & Deliver – Events, Arena Quantum – Media.

WHAT IS WONDERFULABOUT THIS WORK? • Our strategy elevated a brief for a shop opening into a large-scale experiential event for St. Pancras. Sales in the station increased by around £700,000, an ROI of 3.34:1 .We increased sales in Sourced by 34% and attracted 18,000 non-travellers.

OBJECTIVES• Drive sales in the newly opened Sourced food market. Underline St. Pancras...

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