All Which? acquisition and retention activity

Which?, a UK organisation that protects consumers’ rights and reviews products, had an established and successful direct marketing programme before 2010.

All Which? acquisition and retention activity

MIKE COLLING & COMPANY AND WATSON PHILLIPS NORMAN

CLIENT • Which?

THE TEAM • Mike Colling, John Willacy, Chevy Wall, Bob Nash, Alison Meredith, Annette Thurgood, Luanda Stewart, Dan Honer, Giles Winser.

WHAT IS WONDERFULABOUT THIS WORK? • This is not a story of a single “Eureka” moment, nor of a hero campaign. Base results for this client were already award-winning for both growth and ROI. We recruited more subscribers than any year since 1985 and improved ROI and retention.

OBJECTIVES• Beat last years’ (award winning) acquisition results. Generate more...

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