More Than: Paid & Natural Search campaign efficiency improvements

More Th>n, the insurance provider, was struggling to make an impression online. In response, it aimed to enhance its Google search performance, thus improving brand awareness and driving up revenues from its pet, travel and life divisions.

More Th>n: Paid & Natural Search campaign efficiency improvements

MORE TH>N

CLIENT • MORE TH>N

THE TEAM • Philip Tiley, Andrea Capurso.Alan Fung, Michael Jennings, Chris Camachio, Robert Green, Mark Raymond, Rik McNicoll.

Other contributors: Starcom Media Vest — PPC Agency, iCrossing — SEO agency.

WHAT IS WONDERFUL ABOUT THIS WORK?• We made two strategic changes for search: a new PPC agency and a results-driven payment model for SEO. We saw ‘Car Insurance’ rise as high as first position in Google, with home and pet insurance in the top five. We've seen a 51% reduction on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands