Swinton Insurance: Triggered Emails

Red C's campaign for Swinton Insurance, which won Silver at the 2010 DMA Awards, used emails to engage with customers throughout the year - not just at renewal time.

Swinton Insurance: Triggered Emails

RED C

CLIENT • Swinton Insurance

THE TEAM • Julian Gratton, Jennie Ambrose, Natalie Cooke, Katie Shoard, Amy Estcourt, Katie Atkinson, Libby Morris, Elliott Snaith, Katherine Marrs, Wayne Pretyl. Other contributor: Cheetahmail — Email distribution partners.

WHAT IS WONDERFUL ABOUT THIS WORK?• Insurance brokers have little engagement with their customers, but just bombard them for 30 days at renewal time! We used triggered emails to engage with customers and prospects throughout the year. Emails are opened and read by over 150,000 on average, adding 7,905 quotes and additional premium income of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands