Ubisoft: Code of Conviction
Weapon7
JUDGE'S COMMENT:
"Working to a tight budget, the campaign succeeded because of maximising the use of three very strong audience insights: gamers get kudos from sharing things of value in forums, they love being challenged, and they are VERY sceptical of marketing."
Wanda Goldwag, True North Human Capital
THE TEAM
Jason Cascarina
Jeremy Garner
Anthony McGinty
Richard Moloney
Rob Meldrum
Dan Needham
Ian Patrick
Simon Gregory
OTHER CONTRIBUTOR: RSA Films
CLIENT • Ubisoft
WHAT IS WONDERFUL ABOUT THIS WORK?• We started with zero budget but very strong audience insights, leading us...