Jurys Inn: Jurys Inn Search
CYBERCOM
JUDGE'S COMMENT:
"The campaign very cleverly used the flexibility of paid search to drive hotel bookings through normal and seasonal trading periods. The use of organic search delivered the best possible traffic volumes by increasing Jurys Inn's share of voice."
Wanda Gold wag, True North Human Capital
THE TEAM
Rob Reid
Rob Shine
Kieran Flanagan
Ela Dzieniziewicz
Eamon Collins
CLIENT – Jurys Inn
WHAT IS WONDERFUL ABOUT THIS WORK?• We developed a strategy, centred on location and events, that targeted core consumers through sub-domains, social media, digital PR, page optimisation, analytics and...