Callaway Golf: Demon Drive
AMP
JUDGE'S COMMENT:
"They made a simple viral game hugely compelling – even the golf haters in the room couldn't resist it! The game is a great demonstration of the power and accuracy of the product and is a super-smart way of capturing data."
Alex Wright, We Are Friday
THE TEAM
Simon Haslehurst
Kristian Wheater
Hugh Charrington
Rory Cullen
Russell Hall
Abi Pearl
CLIENT • Callaway Golf
WHAT IS WONDERFUL ABOUT THIS WORK?• Younger golfers aren't considering Callaway, even though they're the world's most innovative golf brand. We created an addictive online game that...