O2: Operational Effectiveness

The mobile brand O2 knew that IT directors are often so busy with everyday problems that they have little time to deal with business-critical issues.

O2: Operation Effectiveness

ARCHIBALD INGALL STRETTON…

JUDGE'S COMMENT:

"An extraordinary level of insight into the daily challenges that IT directors face. Sending out a letter addressed to the recipient listing 20 different job titles and just including a business card as the call to action was a bold move. The client and agency deserve this award for bravery alone!"

Mike Colling, Mike Colling & Company

THE TEAM

Spencer White

Chris Dodson

Andy O'Carroll

Paul Grainger

Matt Morley-Brown

Ellis Faint

Steve Stretton

Dan West

Martin Lythgoe

CLIENT • O2

WHAT IS WONDERFUL ABOUT THIS WORK?• IT directors are...

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