Media's coming of age
By Marie Oldham
Chief Strategy Officer, MPG Deputy Convenor of Judges 2010
When David Golding asks you to be his Deputy Convenor for the 30th IPA Effectiveness Awards your first thought has to be ‘OK, what does he want from me?’ Given the role of media and media agencies in producing great winning papers in recent years I thought ‘yes, media has finally crossed the great divide and become a critical element in winning an IPA award'. On consulting David and previous Convenors there was also a feeling that emerging channels have finally reached critical mass,...