How to write an IPA effectiveness paper
By Charlie Snow
Director of Strategy, Delaney Lund Knox Warren and Partners Deputy Convenor of Judges
The heavy cardboard box arrived at work: it was full of neatly bound A4 documents. You could almost smell the sweat and tears that had gone into producing them. Accompanying the papers was a simple and helpful brief from the IPA with clear instructions, something like -‘Please could you read all these and return your scores to us within five weeks'. Inside the box was a little parcel to help me through those five weeks: it included...