How agencies and consumers are changing: Insights from the Results International 'Time to Reboot' conference
Joseph Clift
Speakers at Time to Reboot, a global seminar organised by Results International and held in London in November 2010, were united by a shared belief that marketers face a period of profound change, as online and mobile media consumption become more and more a part of consumers' everyday lives.
But they were divided over the positive or negative effects such change would have for the marketing industry.
Agency trends
Addressing the meeting via a pre-recorded speech, Michael Birkin, a former vice-chairman of Omnicom...