Tips for ANA Multicultural Leaders from the Masters of Marketing

In this article, Geoffrey Precourt covers Bob Liodice's session at the Association of National Advertisers' Multicultural Marketing & Diversity Conference in Miami, USA.

Tips for ANA Multicultural Leaders from the Masters of Marketing

Geoffrey Precourt Warc

The audience – 610 registrants at Miami Beach's Fontainebleau Hotel in Miami Beach – was the largest ever for the Association of National Advertisers' (ANA) Multicultural Marketing & Diversity Conference. And, Bob Liodice, ANA president/ceo, kicked off the 11th annual session with the promise that the program would be about "results, results, results", with a specific focus on "how leveraging multicultural marketing can drive growth in the marketplace."

Just four weeks before the multicultural event, the ANA had assembled in Orlando for its 100th anniversary...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands