Innovation Detonation @ Deutsche Telekom: Co-Creation Starts in the Living Rooms of our Customers

Raimund Schmolze, Annette Boehmer

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies “innovathinking” consistently in the R&D process of Deutsche Telekom, is introduced in this presentation.

Innovation Detonation @ Deutsche Telekom: Co-Creation Starts in the Living Rooms of our Customers

Raimund Schmolze, Annette Boehmer

INTRODUCTION TO THE CREATION CENTER

The Creation Center is the corporate idea factory of Deutsche Telekom. It is a small, creative, international and interdisciplinary unit that applies "innovathinking"/ design thinking consistently in the R&D process of Deutsche Telekom. (See figure 1.)

FIGURE 1 CREATION CENTER LOCATION

As in other competitive markets, a Telco operator in the long run can only survive if it differentiates itself by offering outstanding products and services that – to keep it very simple – help...

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