"There will be blood": predicting future trends for the media sector

This paper - which includes a video section - reports on an interview given to Warc by Rishad Tobaccowala, chief strategy and innovation officer at Publicis Groupe's VivaKi division, at a Starcom MediaVest-hosted session timed to coincide with the 2010 Spikes Asia Advertising Festival conference.

'There will be blood': predicting future trends for the media sector

David Tiltman Warc

Newspapers without news and a "death match" between technology companies - those are some of the predictions for the marketing and media industries put forward by Rishad Tobaccowala, chief strategy and innovation officer at Publicis Groupe's VivaKi division.

Tobaccowala, speaking to Warc in Singapore at a Starcom MediaVest-hosted session timed to coincide with the Spikes Asiaconference, addressed the rise of digital technology, its impact on both the marketing and media sectors, and what executives in those industries can expect in the years...

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