Business and ubiquity: the art and illusion of being everywhere at once

Ubiquity means 'presence everywhere or in many places, especially simultaneously' (Webster's New Collegiate Dictionary), a quality attributed to gods.

Business and ubiquity. The art and illusion of being everywhere at once

Olwen Wolfe Olwen Wolfe and associates, France

INTRODUCTION

The idea for this study on business and ubiquity came to me one snowy afternoon in Chicago. I was traveling through Europe and the United States and between meetings, constantly trying to reach people in different countries, in different time zones to set up urgent meetings. Nobody was ever there in person. I left numerous voice mail messages and faxes. I was beginning to feel frustrated with all the delays due to other people traveling, thinking, 'If we all...

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