The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network

A phenomenological study reveals the lived meanings of Chinese social network sites (SNSs) among urban, white-collar professional users through an investigation of a newly launched SNS, Happy Network.

The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network

Huan Chen and Eric Haley

ABSTRACT:A phenomenological study reveals the lived meanings of Chinese social network sites (SNSs) among urban, white-collar professional users through an investigation of a newly launched SNS, Happy Network. Their shared meanings of the Happy Network were interdependent with participants’ interpretations of time, fun, need to belong, and social interactions, shaped by and reflective of their social role as white-collar professionals and the cultural characteristics of contemporary Chinese society. Specifically, participants’ understandings of the Happy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands