Adstats: Automotive ad spend
This month's Adstats highlights the trends in automotive ad spend - which accounted for 8.2% of the $238bn spent globally on advertising in the first half of 2010.
A full PowerPoint presentation of these charts can be downloaded here or click the below links for individual slides.
- Share of automotive spend by region
- Growth in ad spend by region
- Total ad spend by product category
- Growth in ad spend by category
- Share of automotive ad spend by medium and market
- Automotive ad spend by medium
- Top global spenders
Key points include:
- Automotive spend was...