nzherald.co.nz creates a dedicated section for Nokia – the guide to good times
Brief: Engage and interact with people on their path to purchase Nokia phones.Client: NokiaTarget Audience: 15-45 year old, tech-savvy people with high disposable incomeAgency: Carat
Overview
In early 2010, nzherald.co.nz received a brief from Carat – to create a relevant online environment where Nokia could engage with their target audience and encourage people on their path to purchase the latest Nokia phones.
nzherald.co.nz responded with a proposal for an entirely new section which would become the readers' 'guide to good-times'....