A picture is worth one thousand words: a snapshot of Nickelodeon UK's photo research

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television 'creatives' who rely on rich data on kids lives for inspiration and to keep them in touch with kids.

A picture is worth one thousand words. A snapshot of Nickelodeon UK's photo research

Shari Donnenfeld, Andy GoodhandNickelodeon UK, United Kingdom

INTRODUCTION

Nickelodeon UK is a dedicated kids' cable and satellite channel broadcasting twelve hours a day, seven days a week in England, Scotland, Wales, and Northern Ireland. Other Nickelodeon channels broadcast in Germany, Australia, Latin America, Nordic territories, Turkey and the United States.

Nickelodeon launched in the United States on April 1, 1979 as a commercial free service which offered quality programming promoting positive thinking and healthy values. Parents responded well to the channel, positioning and...

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