Jay Chiat Awards for Strategic Excellence: Grand Prix 2010 - Gatorade: "A Story of Second Chances"

This article from Warc's US editor, Geoffrey Precourt, examines the 2010 Grand Prix winner of the Jay Chiat Awards for Strategic Excellence.

Jay Chiat Awards for Strategic Excellence: Grand Prix 2010 - Gatorade: "A Story of Second Chances"

Geoffrey PrecourtWarc

As if a string of awards for superior creative work were not enough, TBWA\Chiat\Day’s Los Angeles office was saluted for the steak that provided the sizzle, copping top Grand Prix honors at the 2010 4A’s Jay Chiat Strategy Festival in Miami’s South Beach.

“A Story of Second Chances” – created on behalf of Gatorade – is “a powerful manifestation of strategy,” said Andrew Delbridge, partner/chief strategy officer of McKinney, Durham, NC, who served as Festival chair. “It’s a bright, fresh...

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