How Mobile is Changing the Sociology, Psychology, and the Entertainment/Work Environment

Mobile has emerged as the new mass distribution medium, supplanting traditional media – including the Internet – and is now the one device where consumers can access audio and video, while communicating via text, email, social media, and web browsing.

How Mobile is Changing the Sociology, Psychology, and the Entertainment/Work Environment

Ed Cohen and Paul Jacobs

OVERVIEW

Mobile has emerged as the new mass distribution medium. It has supplanted traditional media – including the Internet – and is now the one device where consumers can access audio and video, while communicating with friends, family members, and co-workers via text, email, social media, and web browsing. Unlike other media and gadgets, mobile enables content creation, social interactivity, and immediacy due to its "always on/always carried" status.

Today, there are more than four billion mobile devices worldwide, more than there...

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