European children talk about animated cartoons
Andrea Bielli, Licia Brembti, Daniela Piccone Millward Brown SRL, Italy
INTRODUCTION
The research described in this paper consisted of a qualitative survey conducted in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12 years, all of whom watch television every day (from a minimum of one hour to a maximum of three hours a day). The Kidspeak methodology was used to obtain the data. This methodology calls for:
- interviews in pairsin the...