Synergizing Natural and Research Communities: Towards a Perfect Synergy Between Listening Into Conversations On 'Natural' and On 'Research' Communities

Research panels are under pressure: response rates are in decline. By using methods like ‘social media netnography’, researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked questions.

Synergizing Natural and Research Communities: Towards a Perfect Synergy Between Listening Into Conversations On 'Natural' and On 'Research' Communities

Annelies Verhaeghe, Tom De Ruyck, Carel Vereijken, Niels Schillewaert and Stephan Ludwig

CARING ABOUT THE RESEARCH ECOSYSTEM

Research panels are under a lot of pressure: for far too long we have treated panels as ordinary databases. As a result, response rates to traditional surveys are in decline and it becomes harder to motivate people to participate in research projects. As researchers, we have to look into alternatives that still allow us to learn...

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