Listening to Social Media From a B2B2C Perspective: How to strengthen the competitive role as "preferred supplier" with netnography
Steffen Hück, Julia Jonas, Anne Grünhagen and Cornelia Lichter
THE FOOD MARKET ECO SYSTEM
Food Market Perspectives
Symrise GmbH & Co. KG (Symrise), as one of the leading suppliers for flavors and scents worldwide, has driven innovation inside the firm and at their clients’ firms through the integration of end consumers and the offering of product solutions instead of flavors and scents as a product only. In a B2B business constellation where differentiation on the...