All-Out for Victory! Magazine Advertising and the World War II Home Front - John Bush Jones

Joseph Bernt

A book review of All-Out for Victory! Magazine Advertising and the World War II Home Front by John Bush Jones.

All-Out for Victory! Magazine Advertising and the World War II Home Front – John Bush Jones (2009)

Brandeis University Press, £44.50

Joseph Bernt

Ohio University E. W. Scripps School of Journalism

After the United States Congress declared war against Japan and Germany following the attack on the American naval base at Pearl Harbor on 7 December 1941, the American government, industry and advertising institutions shared a related problem. The US military, as well as its allies in Europe and Asia, required record-breaking production to avoid defeat and then achieve victory against the Axis powers. US manufacturers faced complete transformation...

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