Travelocity - Gnome on Chatroulette

For Travelocity, the conversation in mainstream media channels has become increasingly crowded. The American online travel agency already had an established personality in the form of the Travelocity Roaming Gnome.

Travelocity – Gnome on Chatroulette

McKinney Durham

SUMMARY

For your consideration in this entry, we'll show:

That our target segments, Eager Learners and Travel Connoisseurs, take the same approach to navigating the Web as they do to traveling the world.

That on the Web — as with traditional media —where you are seen is just as important as what you are saying and what people are saying to you.

That if you take a strategic approach to choosing your interactive environment you can be accepted — no matter how quirky you are.

That you don't have to spend a fortune...

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Insights Team
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